So THIS Happened...

Episode 50 : Down the Rabbit Hole We Go

Jen Cole and Rachel Chappelle Season 1 Episode 50

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Episode fifty. FIFTY. And we went out exactly the way we started — just the two of us, a bottle of wine, and absolutely no shortage of things to say. Season 1 is officially in the books, and this episode is equal parts celebration and rabbit hole. We're talking merch launches, ballet tickets, anniversary party updates, a Trend Decoder segment that got surprisingly deep, and a sneak peek at what Season 2 has in store. Buckle up, Sip Squad. 🐇

🍾 This episode is sponsored by Vu Events

We love you, Jovana! Vu Events is Wichita’s go-to for unforgettable events. Whether you’re planning a wedding, corporate event, or anything in between — it had to be Vu! Follow them at @vueventplanning and tell them So THIS Happened sent you.


📱 Trend Decoder: Show Me Your Grip

Trend Decoder is back! We started Season 1 with this segment, and it only felt right to end with it too. Tonight’s trend: Show Me Your Grip.

Rachel went full spiral before landing on something that honestly exceeded the actual trend: a metaphor for holding on through 50 episodes, through a whole year, through all of it. Jen’s take was literal — the viral trend of women showing everything stacked in one hand as they walk out the door in the morning — keys, coffee, water bottle, sunglasses, lip stuff, and approximately four other things that don’t fit in women’s pockets because women’s pockets are a joke.

Rachel also proposed activating Stitch mode (six arms, no waiting) and theorized a carpal tunnel gender gap study. So yes, it went places.

"We started this thing and we gripped on tight, and we did it every week." — Rachel


🥂 New Merch Drop: Pairs Well with Champagne & Caviar Bumps

Today we hard-launched our newest merch line — inspired by our good friend Brent, former Executive Director of Ballet Wichita, who introduced us to our first caviar bumps (and a whole lot of Veuve Clicquot). It started with Brent saying “Hey, I love your podcast” one night at the Brickyard, and look where we are now.

10% of profits from the Pairs Well with Champagne & Caviar Bumps line go to Ballet Wichita. Because that’s just how this story goes.

Shop the new line + all our merch here.


And don’t forget — the Uncorked & Slightly Unhinged line is 15% off through July 31 with code STHANNIVERSARY.


Ballet Wichita Giveaway: Alice in Wonderland

We’ve been invited as guests to Ballet Wichita’s production of Alice in Wonderland — June 27 at 2 PM at Friends University. AND we’re giving away two tickets to one lucky Sip Squad member + their plus one.

Here’s the full circle moment: Jen’s son played the Mad Hatter in his high school’s state-winning production of Alice by Heart this year. So naturally, the This or That for the giveaway is...

Mad Hatter or White Rabbit? 🎩🐇 Head to our Instagram for the giveaway post, drop your answer in the comments, and you’re entered. Winner chosen at random via randomizer.org.

P.S. Jen is going as the Mad Hatter. Rachel already bought white rabbit ears on Amazon. We are dressing up and we hope you will too.


🥂 Anniversary Party: Uncorked, Unhinged & Bubbling Over

  • Date: July 12th, 2:00–4:00 PM
  • Location: Bubbles Champagne Bar
  • Free to attend — guests cover their own refreshments
  • Presenting sponsor: Vu Events | Venue sponsor: Bubbles Champagne Bar
  • Specialty cocktail menu in the works with Bubbles — very purple, very glittery, very us
  • Fun collab with Stella of Bella Bonita Designs
  • Surprise gifts for all Season 1 guests — we’re not saying more than that
  • DJ Panda will be there. It’s gonna be a whole vibe.

Side note: Jen got a tattoo at Bubbles during RoséFest last Sunday, and Jovana did too. This is the kind of thing that only happens when you’re a ginormous Bubbles fan.


💻 Digital Wichita’s Digital Day

By the time this episode drops Thursday morning, Digital Day will be just four hours from starting. Jen is Vice Chair of Digital Wichita, So THIS Happened is a proud sponsor, and the whole Wichita digital community is about to be in one place at one time. If you’re in the Wichita area and haven’t checked it out — look it up!


🚀 Season 2 Is Coming

We’re taking a two-week break to regroup, plan, and polish — and then Season 2 kicks off with a bang. Jen wore a sloth shirt to the recording as an Easter egg, and if you know who in Wichita has sloths... you already know where we’re headed.

Tanganyika Wildlife Park is coming to Season 2. We’re recording on site. That’s all we’re saying. 🦥

Plus: more live and in-person episodes, new segments, more collabs, and a potential So THIS Happened girls trip that somehow evolved into a listener trip within about 45 seconds. We have ideas. We’re brewing and stewing. Stay tuned.


📣 Before You Go


  • 🎩 Enter the Alice in Wonderland giveaway — Mad Hatter or White Rabbit? Comment on the Instagram giveaway post to enter
  • 🎉 Join us July 12 at Bubbles — the anniversary party is FREE and the Sip Squad is going to be in the building
  • 🛄 Shop merch at the link below — new Champagne & Caviar Bumps line is live, Uncorked & Slightly Unhinged is 15% off with code STHANNIVERSARY through July 31
  • 🎧 Subscribe on Spotify and YouTube so you don’t miss the Season 2 launch
  • ⭐ Leave us a review if this podcast has made you laugh, think, or accidentally spiral on a trend for ten minutes


Long live the Sip Squad. We’ll see you in Season 2. 🥂

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